At SAFE, we support our members through their financial journeys with empathy and a focus on wellbeing. That value is embedded in our culture and drives us to seek new and innovative ways to help our members live their best lives.
The uniqueness of our members and their individual journeys are the motivation behind our newest brand campaign. SAFE. For What’s Next.
On the surface, the tagline seems simple. But at its core is a credit union with a wealth of experience, dedication, and commitment to helping our members feel secure in their financial journeys.
Because when we feel secure, we feel free.
Security gives us the freedom to dream, to let go, to live a little. It allows us to think bigger, explore unknown places and grow. Having financial security gets us through life’s little twists and turns, knowing our bills are paid and our nest egg will be there when we want to slow down.
At SAFE Credit Union, we believe everyone should feel secure. That’s why we’re focused on supporting our members with knowledge and opportunities. We know that not everyone is on the same financial journey, but it’s our goal to make our members feel financially SAFE.
A Reflection of Our Culture
This is more than an advertising campaign. It is a reaffirmation of our purpose to help members build financial freedom. We know that financial freedom is different for everyone. It can be the freedom to comfortably pay bills, to save for retirement, to have enough to purchase a vehicle and a new home. It can be raising a credit score to be eligible for better rates on loans and having savings set aside for emergencies.
At SAFE, we want to earn people’s trust by preparing them for the future. We want to help them control the things they can. We can provide our members with knowledge, opportunities and support and help them prepare for what’s next.
Bringing a Fresh Look
We adopted a fresh illustrative style that reflects how SAFE truly stands out from other financial institutions. Illustrations are a powerful tool for communication, capable of conveying complex ideas, emotions, and information in a visually engaging and memorable way.
And that’s what we want: to connect with our members in a lasting way that lets them know we’re with them for the long haul on their financial journey.
Website Redesign
We’ve brought a new look and friendlier navigation to our website, safecu.org. In addition to incorporating the new campaign aesthetics, we added elements to our home page to help you connect more easily with SAFE.
You’ll find information on our current promotions and rates on our most popular accounts. You can connect with us on social media directly through SAFE’s Instagram feed, as well as access quality financial education information through direct links to our blog.
What’s Next?
You’ll see the campaign in commercials, reflected in the community on billboards, and on our website safecu.org. We will also bring it into our branches through digital signage.
We know the campaign will evolve over time as we continuously refine it to attract new members.
As you navigate your financial journey, consider SAFE as your financial partner to help you prepare for what’s next.
SAFE. For What’s Next.
Learn More
Explore the benefits of joining SAFE Credit Union here.
