The next installation in our Business Member Spotlight series showcases Alpha Fired Arts, a place for hobbyists and professionals alike to come experience the fun of clay. Read on to learn more about the journey of Brian Tanner, one of the owners of Alpha Fired Arts, and how his career lead him to business ownership in the industry he loves.
My passion for starting a ceramic art supply business came out of my love for clay. I was inspired in junior high school where my teacher encouraged me to enter the state fair. I won an honorable mention and I was hooked, my thirst for understanding clay process began.
After graduating from CSUS with a Bachelor’s Degree in Art concentrated in Ceramics, I took a job working for a local clay manufacturer. This started my career in the ceramic business. I knew I wanted to be connected with clay. With a job layoff from my employer I was forced to sink or swim. My assistant manager and I opened a competitive ceramic supply store in Sacramento.
We won the contest and the customers came to our store instead. My previous employer closed and that launched Alpha Ceramic Supplies, Inc now in our 30th year. The biggest challenge we have faced is how to change our business model to keep up with the ever changing customer demographics.
As a result, we changed our name 15 years ago to Alpha Fired Arts and have become a “Creative Clay Learning Center.” We now have classes for both adults and children, using potters wheels and hand building. We installed an art gallery to promote and celebrate clay creativity. Our Paint your own Pottery Studio hosts many family gatherings, birthday parties, weddings, team building events and just plain fun.
My inspiration comes from our artistic customers who are always making something creative with clay.
SAFE Credit Union has served its members with integrity, exceptional service, innovative products, and progressive technology since 1940. During our 75-year history, we have grown from 10 founding members to more than 200,000 today who live and work throughout the Greater Sacramento region.
If you click "continue" below, you will be directed to a third party's web site. As a member service, SAFE Credit Union offers links to web sites of third parties whose products or services we believe offer good value and may be of interest to you. In some cases, if allowed by law, SAFE CU may receive compensation from third parties whose products or services you purchase. Third parties are solely responsible for their web sites, products and services, and maintain their own consumer data privacy policies, which may differ from those of SAFE Credit Union. Use of third party services, products and web sites is solely at your discretion. To go to a third party web site, click "continue." To go back to SAFE Credit Union's web site, click "close."